The Race Is On!

Memphis, TN, May 18, 2005 - University of Memphis athletic officials came to Fallout Design in early 2005 looking for a design that would 'wow' potential Heisman voters- what they got was a supercharged stock car promotion that is blowing the doors off fans and media members around the country.

The University of Memphis has never before launched a promotion for a national award of this caliber. Their choice of Fallout to create the materials was for 2 reasons; first, they knew that the design had to be a show stopper, and secondly the promotion demanded that it be produced in total secrecy until the actual unveiling.

The cars were a huge hit, gaining national exposure in media outlets around the country. The fans also loved it, purchasing every car in the first weekend.

With the mission accomplished for Fallout, everyone can sit back and enjoy what looks to be a great football season and an even better race for the Heisman. For more details visit the official site at http://www.racefortheheisman.com

Posted on Wednesday, May 18, 2005 by Shawn Graham

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